Citroen continues its strategy of internationalisation and asserts its position as a brand that is ever more global. At the heart of this strategy is the Chinese market, which for the brand now represents more than one sale in four and for which Citroen unveiled the C3-XR, a compact SUV projecting robustness, elegance and dynamism.
Citroen further accelerates its policy of developing sales in overseas markets and consolidates its status as global brand. In recent months, this internationalisation has taken on a new dimension with sales worldwide up 7% in the first half of 2014, above the growth in the market (+4%).
At the heart of this sales offensive is China, now represents the biggest market for Citroen with more than one in four of the brand's sales. There as well, Citroen is progressing faster than the market with sales up 19% to the end of August 2014, compared to 12% for the market. This growth is supported by a rapidly expanding network of 470 dealers, which came first in the JD Power 2014 survey on service quality. It is also the success of the products, such as C-ElysÃ©e and C4 L, demonstrating that Citroen has been able to win recognition by providing responses that are concrete, tailored and modern, meeting the expectations of these new customers.
It is on these solid foundations and to extend its cover of this market that Citroen unveiled the C3-XR, its new model to be launched in China. This new offer embodies a resolutely modern approach to the SUV, based on Citroen's values: strong design, remarkable comfort inherited from Citroen's know-how, and technology choices aimed at the well-being of users. The vehicle is being presented at a symbolic location, C_42 on the Champs-ElysÃ©es, to celebrate the 50th anniversary of Franco-Chinese diplomatic relations and emphasise the French origins of this SUV.
Very close to the concept car presented at Beijing in April 2014, the C3-XR is a pure product of the Citroen centre of style, which applied all of its know-how and creativity in the conception of this SUV, with its immediately identifiable design projecting robustness, elegance and dynamism. As one of Citroen's distinctive traits, comfort is at the highest level, thanks to benchmark levels of spaciousness, a roomy and welcoming driving position, and ride comfort worthy of the best saloons. The Citroen C3-XR also benefits from the latest innovations, making for easier use through its technological equipment (keyless entry and starting, reversing camera, grip control...) and its connectivity via the Citroen telematic services.