Our world is changing and customer expectations are evolving at an increasingly rapid rate, which means ever greater demands on today's products and services. With the new C4 Cactus, CitroÃ«n has acknowledged these new customer requirements, offering a real alternative to the traditional compact hatchback.
Boasting a striking design, the new CitroÃ«n C4 Cactus stands out from its rivals in the competitive C segment, offering a unique style that is both functional and attractive. In doing so, CitroÃ«n meets a specific challenge - bringing customers more of what really counts.
The CitroÃ«n C4 Cactus heralds a new approach to automotive design, offering:
The new CitroÃ«n C4 Cactus reconciles the characteristics of good looks and functionality, with unique styling that is both memorable and easily identifiable. This is a design that features:
Pure, smooth surfaces
AirbumpÂ®: A CitroÃ«n Exclusive
AirbumpÂ® technology neatly sums up the fundamental purpose of design, to combine style and practicality.
Fitted to the sides of the car and the bumpers, AirbumpÂ® adds a graphic structure to the pure, smooth bodylines of the new CitroÃ«n C4 Cactus. Available in four colours (Black, Grey, Dune & Chocolate), they can be matched with the ten body colours and three choices of interior trim (Stone Grey Ambiance, Habana Highlight & Purple Highlight) to offer a wide range of customisation options.
Above all they provide real day-to-day protection, as the supple TPU (thermoplastic polyurethane) skin comprises air capsules to absorb impacts. AirbumpÂ® requires no specific maintenance and directly contributes to cutting vehicle repair costs.
The result is an attractive, functional innovation that makes city driving a more relaxing experience.
The proportions of the new CitroÃ«n C4 Cactus are optimised for attractive styling, space and driving comfort, boasting:
A 2.60m wheelbase (equivalent to a CitroÃ«n C4) placing the emphasis on space
The first way to provide greater comfort is to create more space for the driver and passengers, and to de-clutter the cabin to provide a friendlier, more relaxing environment.
The low dashboard, with its horizontal lines, creates more space for the front passenger and offers generous and easily accessible storage. This result was achieved by adopting a fully-digital interface and optimising the dashboard layout:
'Airbag In Roof' technology - transferring the passenger airbag to the roof & deploying it over the windscreen, rather than positioning it in the dashboard
This simplified function comprises a 'Drive, Neutral, Reverse' (D,N,R) selection control on the lower fascia and steering wheel paddles to allow the driver to change gears manually.
The driver and front passenger both gain from this new interior architecture. The wide front seats are designed in the style of a sofa, to create a more comfortable and user-friendly ambience in the cabin.
In the rear, passenger legroom is similar to that of the CitroÃ«n C4. With an equivalent wheelbase, new C4 Cactus provides the same amount of space, but with more compact exterior dimensions. At just 4.16m long - for easy driving and handling in the city - the new CitroÃ«n C4 Cactus also provides generous boot capacity of 358-litres.
The second way to enhance comfort is through the on-board environment, which should be both relaxed and elegant. The clean design lines of the cabin underpin the interior styling, while the overall effect evokes the theme of travel, with a nod to the world of luggage design, including:
Door handles that take the form of luggage inspired leather straps
MORE USEFUL TECHNOLOGY
With a focus on ease of use, connectivity and accessibility, the technologies featured on the new CitroÃ«n C4 Cactus focus on the real needs of today's motorists.
A fully digital & intuitive touchscreen interface
Fitted as standard, a 7-inch touchscreen featuring seven main control buttons gives access to a full range of modern vehicle functions, including:
Automatic air conditioning
All these controls are grouped on a single screen, ensuring they are always easily accessible.
Amongst the useful technologies is the CitroÃ«n Multicity Connect application portal. Controlled from the 7-inch touchscreen, this portal offers a range of apps designed to making life easier for all occupants. Applications include:
'Fuel' app, allowing motorists to find the nearest and/or cheapest service station
All applications are fully integrated with the driving interface, taking account of all vehicle-related information (position, speed, route, fuel level, etc.), to provide the right information at the right time and anticipating driver needs in all circumstances.
100% useful driving aids
For a more relaxed drive, the new CitroÃ«n C4 Cactus features a range of driving aids to make life easier:
Park Assist carries out parking manoeuvres automatically when a suitable space has been identified.
Technological Innovations for increased comfort
The new CitroÃ«n C4 Cactus boasts a large panoramic sunroof featuring advanced heat protection (the best available on the market), designed to filter light and reflect heat. With protection equivalent to category-4 sunglasses, the sunroof provides effective protection from UV rays, while excellent light, heat and acoustic protection eliminates the need to fit a sunblind. As a result, vehicle weight is reduced by 6kg and weight distribution is also improved - the centre of gravity is lowered for a more balanced ride.
Driving comfort is further enhanced, thanks to 'Smart Wash' - a simple, ingenious innovation, removing visibility issues caused by washing the windscreen. With this technology, windscreen washer nozzles are built into the tips of the wipers and release just a small amount of fluid. This helps to maintain visibility and also halves the amount of fluid required compared to a conventional system.
REDUCED COST OF OWNERSHIP
While delivering more of what really counts for customers, the ownership proposition with the new C4 Cactus needed to be one that remained affordable. A vehicle budget includes not only the purchase price, but also the running costs (fuel, servicing, etc.) and CitroÃ«n's objective was to deliver an all-round cost-effective solution.
Supporting customers from purchase through to resale
Adopting an approach similar to mobile phone price plans, CitroÃ«n brings new C4 Cactus customers a range of funding options in the form of a monthly flat-rate or mileage-based payment, depending on the country.
This innovative service covers all expenditure, excluding fuel, during the period of the agreement: finance, insurance and servicing. For a fixed monthly payment, customers can select their preferred trim level (equipment, engine, etc.) and the level of service they require (type of cover, all-in or mileage based, etc.) without exceeding their budget.
Cutting fuel consumption
To reduce fuel consumption it is important to increase efficiency and to do away with the superfluous. By making the vehicle lighter, CitroÃ«n has been able to adopt smaller latest-generation engines, which reduce fuel consumption whilst maximising driveability.
The new CitroÃ«n C4 Cactus weighs just 965kg, 200kg less overall compared with a CitroÃ«n C4, a reduction achieved thanks to:
A compact, lightweight platform
Breakthrough reductions in cost of ownership
Looking beyond fuel consumption, CitroÃ«n has reduced the overall running costs of the new C4 Cactus by almost 20% compared with the benchmark in the compact hatchback segment. As a result of the efforts made to optimise weight, the need to replace wear parts due to normal wear and tear has been significantly reduced. Repair costs are also considerably lower, thanks to CitroÃ«n's AirbumpÂ® technology.