The all-new 2010 Honda Insight hybrid car made its world debut at the 2009 North American International Auto Show. Utilizing the latest generation of Honda's Integrated Motor Assistâ„¢ (IMAÂ®) hybrid technology and new, more cost-efficient production methods, the 2010 Honda Insight defines a new stage in the evolution of hybrid technology, providing hybrid customers with a new level of affordability, fun-to-drive performance, and a U.S. EPA city/highway fuel-economy rating of 40/43 miles per gallon. The 2010 Honda Insight will be launched at Honda dealers throughout the United States in the beginning of April 2009 and will be priced below the Civic Hybrid.
"Honda hybrids have always offered great value, high fuel efficiency and a healthy dose of fun near the middle price range in the Honda lineup," said John Mendel, executive vice president of American Honda. "With the introduction of the all-new Honda Insight, we're opening up Honda's fun-to-drive, versatile and fuel-efficient hybrid technology to an entirely new group of buyers that previously may not have considered a hybrid because of either image or cost."
Evoking the advanced and aerodynamic five-door sedan design first deployed on the revolutionary Honda FCX Clarity fuel cell car, the new Honda Insight has a low center of gravity and a spacious five-passenger cabin, offering the kind of driving experience and roomy, versatile interior space that customers have come to expect from Honda.
To help Honda Insight owners realize the full benefits of Honda hybrid technology, the Insight will feature a new interactive, driver-focused fuel economy enhancement technology named the Ecological Drive Assist System (Eco Assistâ„¢). Eco Assist combines multiple functions:
a driver-activated ECON mode that optimizes control of the continuously variable automatic transmission (CVT), engine and related powertrain components to further improve vehicle fuel efficiency;
The Honda Insight's IMA system incorporates a 10-kilowatt (13 hp) electric motor and a compact Intelligent Power Unit (IPU) - recapturing and storing kinetic energy from vehicle braking and deceleration and supplying additional power for acceleration when needed. Packaging of the ultra-compact IMA battery and IPU in the vehicle's rear floor allows the enhanced utility of a 60/40 split and fold-down rear seat back.
The Insight's IMA system has the capability to operate exclusively on electric power in certain low- to mid-speed driving conditions. It also provides for cylinder deactivation within the gasoline engine during deceleration and for engine shutoff when the vehicle is stopped. With a 10.6-gallon fuel tank, the Honda Insight delivers an estimated maximum driving range in excess of 400 miles.
Standard safety features on all Insights include dual-stage, dual-threshold front airbags; front-side airbags with a passenger-side Occupant Position Detection System (OPDS); side curtain airbag system; anti-lock brakes with electronic brake distribution (EBD); driver- and front-passenger active head restraints and a front body designed to mitigate pedestrian injuries. All new Insights also feature Honda's Advanced Compatibility Engineeringâ„¢ (ACEâ„¢) body structure, which provides improved crash compatibility between vehicles of different size and ride height, enhancing protection for Honda Insight occupants while reducing the potential for injury to occupants of the opposing vehicle in a frontal collision.
Additional standard features on all new Insights include 60/40 split and fold-down rear seatbacks; two-tier digital instrument panels; automatic climate control; power windows, mirrors and door locks; a tilting and telescoping steering wheel and a 160-watt AM/FM/CD audio system with MP3 audio playback, an auxiliary audio input jack and Speed-Sensitive Volume Control (SVC).
Honda Insight EX models add alloy wheels, cruise control, 6-speaker audio system with USB audio interface, steering-wheel mounted paddle shifters, Honda Vehicle Stability Assistâ„¢ (VSAÂ®) and an available Honda Satellite-Linked Navigation Systemâ„¢ with Voice Recognition.