Hyundai Motor Company, whose joint venture in China is celebrating its 10th anniversary in 2012, unveiled its China-exclusive Elantra ("Langdong," or æœ—å‹• in Chinese) at the 2012 Beijing International Automotive Exhibition, held at the China International Exhibition Center.
Langdong, which can be translated as a "dynamic (car) for the young, new generation," is based on Hyundai Motor's best-selling and multi-award winning Elantra that has captured the hearts of customers worldwide. Together with its new third-generation Santa Fe, Hyundai aims to boost its mid- to large-sized vehicle offerings in China and raise its brand image.
"A decade ago, Hyundai was known for making only small cars. Today, our Equus and Genesis (badged as Rohens in China) luxury cars compete with the best vehicles that Europe can make," Seung-Tack Kim, Executive Vice President & COO of Hyundai Motor's Global Business Division, said in Beijing today. "Ten years ago, we were a follower in the auto industry. Today, we are a leader - and ready for the future."
Langdong, which will be produced at Hyundai's new, third plant in Beijing in the second half of 2012, is expected to accelerate the upward momentum for Hyundai in the world's largest auto market. Beijing Hyundai Motor Co. (BHMC), Hyundai's joint venture in China, is currently building a third plant, which will raise its maximum production capacity to one million units.
Hyundai Langdong is based on a design concept called Wind Craft that is part of Hyundai's larger design philosophy of Fluidic Sculpture, which has been applied to the company's entire lineup since 2009. The aggressive front-end design of Langdong, with its wraparound headlights, creates a feeling of motion and strength. The streamlined character line on the side volume sweeps back dramatically toward the rear, giving the entire vehicle the appearance of having been crafted by the wind.
Hyundai Langdong is a compact car with the feel of a larger car. With an overall length of 4,690 mm, width of 1,880 mm, height of 1,680 mm and a wheelbase of 2,700 mm, Langdong is larger than its competitors. This means Langdong provides consumers with the convenience of a compact car but the practicality and comfort of a mid-sized car.
Hyundai's 1.6L and 1.8L MPI engines will be offered on Langdong. The 1.6L engine has a maximum power of 93.8 kW (127.4 PS) and a maximum torque of 155.5N.m (15.9 kg.m). The 1.8L engine has a maximum power of 107.4 kW (146.1 PS) and a maximum torque of 174.6 N.m (17.8 kg.m). Hyundai Langdong also offers excellent fuel economy, beating its rivals with fuel-saving devices that include our 6-speed manual and automatic transmissions and Hyundai's Active ECO driving mode.
Inside, premium features include a navigation system, dual-zone and fully automatic air conditioning; ventilated, fully adjustable power seats with seat heaters, an LCD instrument display and push-button start.
Driver safety is a high priority for Hyundai. Langdong, which has received the highest safety ratings from government agencies in Europe and the U.S., has a series of active and passive safety features including side air bags, an emergency brake reminder and a tire pressure monitoring system, to name a few.
Hyundai will introduce its advanced Blue Link infotainment system to Hyundai Langdong. Blue Link offers a wide variety of features such as safety and maintenance alerts, navigation and remote control, all with minimum driver distraction. Starting from the first half of 2012, Hyundai plans to expand its lineup of cars in China that offer the Blue Link service.