The Isuzu Pickups made their debut in 2006, and the crew cab model was quickly nominated as "Truck of the Year" by two different magazines, "Truck of Texas" and "Four Wheeler of the Year." IntelliChoice named the 2006 models a "Smart Choice" in ten different ownership-cost categories, and singled out the 2006 i-280 Extended Cab S as the "Top Winner" in its class for lowest repair costs.
For 2007, the i-280 Extended Cab 4x2 becomes the i-290, and the i-350 Crew Cab 4x4 is renamed the i-370. Trim levels remain unchanged: the i-290 is available in base S trim, with Preferred Equipment, LS and Luxury packages optional, and the i-370 is available in LS or optional Limited trim. Both vehicles get larger, more powerful engines. The changes for the 2007 model year:
Despite these upgrades, pricing is unchanged from 2006. The i-290 Extended Cab 4x2 S begins at a manufacturer's suggested retail price of $16,989, while the i-370 Crew Cab 4x4 LS starts at an M.S.R.P. of $27,358.