The Range Rover is the top luxury 4x4 ("four wheel drive" in British English) model of Land Rover. The Range Rover was built on a box section ladder type chassis, much like the contemporary Series Land Rover, but utilised coil springs as opposed to leaf springs, permanent four wheel drive, disc brakes all round and powered by the lightweight Rover V8 engine of 3528 cc (3947 cc in later variants - and is now powered by a Jaguar V8 of 4.4 litres). The vehicle proved popular in the UK and elsewhere in the world.
However, prior to 1987, Land Rover vehicles were only sold in The United States through the grey market. Strong grey market demand led the Land Rover company began selling the Range Rover in the USA officially in 1987. From that time until 1993, the U.S. marketing was all in the name of Range Roverâ€”they were a one-product company. In 1993, with the arrival of the Defender 110 and the imminent arrival of the Discovery, the company changed its name to Land Rover USA.
From its inception, the Range Rover has been one of the most luxurious sport utility vehicles although it has always been built for off-road capability foremost.
Among enthusiasts, the original model is known as the Classic, the second generation is known as the P38A and the latest generation is known as the L322 or just "new Range Rover".
After 25 years from the introduction of the first generation Range Rover, the second generation Range Rover - model-designation P38A - was introduced for the 1995 model year, with an updated version of the Rover V8 engines. There was also the option of a 2.5 litre BMW turbo-diesel and this was made possible by BMW's ownership of the Land Rover brand from 1995 to 2001. The new model was even more luxurious, incorporated new engine management (smoother and more powerful) and improved air suspension that allowed automatic, speed proportional height adjustment. This could also detect when the vehicle had become 'grounded' and attempt to raise itself to maximum height in an attempt to gain traction. The chassis was also made stronger and new welding techniques were used. Other features included ABS brakes, and 2-wheel traction control - although later models saw this feature applied to all four wheels. A magazine Land Rover ad once told they may not have another new Range Rover until 2020. However, the third-generation Range Rover would be made for 2002.