Mazda debuted the all-new Mazda CX-3 at the 2014 Los Angeles Auto Show. The new crossover SUV is the fifth model in Mazda's line-up of new-generation vehicles that feature the full range of SKYACTIV technology and KODO - Soul of Motion design. The new CX-3 offers all the essentials people look for in a car: a design of overwhelming quality and style, packaging developed solely with the customer ease-of-use in mind, and the responsive driving feel that characterises every Mazda model.
In pursuing a design of beauty and sophistication for CX-3, the essence of KODO - the expression of life within a vehicle - has been evolved to produce a sharper form with an enhanced sense of speed. In the interior, meticulous attention to detail and careful choice of the materials used has created a cabin environment of impressive sophistication and quality. In terms of driving performance, the Mazda CX-3 adopts the full suite of SKYACTIV technology, carefully crafted to match human sensibilities. This delivers driving pleasure with faithful responses as well as excellent environmental and safety performance.
The Mazda CX-3's powertrain line-up includes the SKYACTIV-D 1.5-litre clean diesel and SKYACTIV-G 2.0-litre direct-injection petrol engine. Together with the availability of Mazda's new-generation AWD system, each engine delivers powerful and linear driving performance with remarkably low emissions. To enhance the customer's driving pleasure, the new model also offers a wide range of Mazda's latest technologies, including the MZD Connect in-car connectivity system and i-ACTIVSENSE advanced safety features.
Incorporating Mazda's latest design and technology, the Mazda CX-3 is a car to suit the customer's creative lifestyle in any scene, from city driving to enjoying the great outdoors. The new model will go on sale globally starting in spring 2015 in Japan and is expected to become a new core model in Mazda's line-up.
Pursuing sophisticated beauty with the latest iteration of KODO
The Mazda CX-3's design pursues beauty and sophistication while expressing Mazda's KODO design language in the most stylish fashion, so far. It's powerful and highly vital form creates a pure expression of the car Mazda's designers themselves wanted, one that is not fettered by conventional classifications of vehicle type. The design team worked to create a straight expression of beauty and radical styling for the exterior of the 4.27-metre long vehicle. Achieving this involved an uncompromising approach to refining the proportions that form the foundation of its beauty and painstaking efforts to eliminate every unnecessary element. For the interior, a concerted effort was made to achieve the appropriate expression of ambience. Together with the fine textures of the materials used, the team realised a high-quality, sophisticated cabin environment.
The front of the Mazda CX-3 is designed to present a bold look that suits the model's stylish proportions. The front grille stacks seven fins with silver-painted front edges to create an expression of concentrated energy that flows horizontally. The signature wing is stout and three-dimensional, as if machined from solid metal. It forms the starting point for a powerful sense of speed that flows across the entire body.
The interior gives a high-quality and sophisticated feel that is fully coordinated with the exterior design. Keen attention was paid to every detail, including the cohesiveness of the spatial designs and the quality of materials used.
In addition to applying the latest iteration of the KODO design language to achieve stylish exterior proportions, the Mazda CX-3 developers also ensured that the new model delivers competitive SUV levels of interior space. The team's aim was to achieve a package that properly represents Mazda's vision of what a car in this segment should be. As a result, the CX-3 offers a level of usability that is unique to its crossover SUV packaging. It provides drivers with the clear view they need, is easy to enter and exit, and offers a seating position with a low centre of gravity that lends a reassuring sense of confidence when driving. It also adopts the advanced MZD Connect in-car connectivity system, which supports the customer's active lifestyle.
Dimensions, comfort and ease of entry/exit
With dimensions of 4,275mm (overall length), 1,765mm (width) and 1,550mm (height, unladen with shark fin antenna), the body size makes the Mazda CX-3 easy to handle even when driving in town or parking. The long nose has a 910mm front overhang, the solid-looking rear overhang is 795mm, and the wheelbase is 2,570mm. This establishes flowing proportions while securing adequate space for comfortable seating.
The driver's eye-point is set at 1,250mm. An optimal driving position allows the driver to enjoy driving with a clear view and drive with a feeling of confidence.
Mazda's new-generation HMI pursues safety as its top priority. The cockpit design is based on the heads-up cockpit concept, which aims to help drivers process large amounts of information while maintaining the correct driving position and concentrating on driving safely. Information the driver requires and the devices for controlling its display are optimally positioned for safety. This includes the Active Driving Display, seven-inch centre display and Rotary Commander.
MZD Connect is an in-car connectivity system that makes it safer and easier to take advantage of functions such as internet connectivity and communications, even when on the move. It provides great convenience, providing services via BluetoothÂ® such as hands-free phone operation, reception of short text messages and internet radio including Ahaâ„¢ by HARMAN.
Dynamic performance for unrestricted driving enjoyment
Mazda is in constant pursuit of driving pleasure and achieving faithful responses to the driver's inputs. Ensuring that the car responds exactly as expected to the driver's actions connects directly to the pleasure of the Jinba Ittai driving experience and cannot be achieved merely with power and speed. Based on this philosophy, the CX-3 development team focused on delivering ease of handling on city streets, reassuring confidence on the highway, and particularly faithful responses when negotiating curving rural roads.
By fully adopting SKYACTIV technology and tuning all the characteristics to match human senses, Mazda assures a light, linear response to the driver's actions along with the handling stability that the Jinba Ittai experience requires. The CX-3's engine line-up includes Mazda's all-new SKYACTIV-D 1.5-litre and SKYACTIV-G 2.0-litre engines with specific power outputs matched appropriately to the respective destination markets. Also introduced is a new-generation AWD system. Powerful dynamic performance and linear response together with excellent fuel economy and low emissions will ensure that owners enjoy unrestricted driving enjoyment.
Chassis and body
The Mazda CX-3 features the SKYACTIV-Chassis. It delivers a faithful response, reassuring confidence and greatly enhanced levels of comfort thanks to thoroughly revised suspension and steering. Fine-tuning of every related component realises a natural response, ease of control and reassuring confidence, even when driving on the highway.
Excellent quietness is achieved by controlling suspension resonance, tuning the shape and hardness of the engine mounts and adjusting their position, and optimally positioning sound insulating and absorbing materials.
Two engines are available: the SKYACTIV-G 2.0-litre petrol engine, available in two power versions, and the SKYACTIV-D 1.5-litre clean diesel. Both deliver linear, powerful driving performance and excellent real-world fuel economy.
Based on Mazda Proactive Safety, every effort is dedicated to minimising the risks that can lead to an accident and maximising the range of conditions in which the driver can drive safely and confidently. Active safety measures to help identify potential risks early on and reduce any chance of damage or injury include the adoption of Mazda's i-ACTIVSENSE advanced safety technologies. These enable the driver to enjoy every outing, whether driving on city streets, on the motorway, or on winding roads. Passive safety features build on Mazda's high-strength SKYACTIV-Body. Dedicated effort went into providing optimum occupant safety, including the seatbelts and airbag system, and also toward helping protect pedestrians. The result is truly excellent safety performance, and the Mazda CX-3 is fully capable of earning high-level safety ratings in collision tests around the world.
Adoption of Mazda's i-ACTIVSENSE advanced safety technologies, which use sensing devices such as millimetre wave radar, ensures the driver can enjoy safe driving in any scene, whether driving on city streets, the highway or winding roads.
The CX-3 employs Mazda's high-strength SKYACTIV-Body, which effectively absorbs impact energy from any direction to suppress cabin deformation. This delivers a level of collision safety capable of earning high ratings in crash tests performed by organisations in different regions.