Mitsubishi Colt CZT #30
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Mitsubishi Colt CZT #31
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Mitsubishi Colt CZT #32
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Mitsubishi Colt CZT #33
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Mitsubishi Colt CZT #34
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Mitsubishi Colt CZT #35
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Mitsubishi Colt CZT #36
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Mitsubishi Colt CZT #37
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Mitsubishi Colt CZT #38
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Mitsubishi Colt CZT

Confirming its best-seller status for Mitsubishi Motors in the region, Mitsubishi Colt has started its fourth year in the European market with some fine-tuning announced at the 62nd Frankfurt Motor Show in 2007.

Success

With 205,561 cars (3-door, 5-door and coupé-cabriolet included) sold between the initial launch of Spring of 2004 and May 2007 - therefore covering three successive fiscal years - Mitsubishi Colt has successfully re-established the "Colt" nameplate in many a major European market, like Italy (9,122 units for CY2006 / + 8% in Europe's largest B-segment market) or Germany (20,129 sales for CY2006 where it commands a 3.5% market share in the segment).

With most of these sales being conquest - since Mitsubishi Motors did not have any model in this sector before - Colt's performance (81.504 sales for CY2006 or +12.7%) is even more remarkable. More so as the B-segment is one the toughest in Europe, involving all the mega-budget big players and driven by the introduction of new models.

As a further evidence, in B-segment-orientated Southern Europe, Mitsubishi Colt sales increased in Spain by 24.3% during CY2006, with the sporty 3-door variant representing 45% of the total.

Mid-point

Representing nearly 30% of Mitsubishi Motors Europe sales, this CO² friendly range remains an essential pillar for the dealer network to attract newcomers to the Brand (over 70% conquest rate - 2006 data) and also to retain existing multi-motorized Mitsubishi customers looking for a smaller vehicle to second their Pajero, their L200 or their Grandis.

Action

Capitalizing on this success, Mitsubishi Motors has committed investment for short- and mid-term actions to enhance Colt's appeal with (further) potential customers.

The Mitsubishi Colt family now benefits from several trim, equipment and color changes:

New 15" and 16" alloy wheels

Black headlamps

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