The decision to conduct the launch of Peugeot 508 China in Hangzhou was taken for two distinct reasons : firstly, because within this region reside the majority of this vehicles' customer base which is situated in the upper end of the Chinese B segment, that is to say in the upper end of the superior mid range segment, and secondly, to provide a high end environment in which to appreciate the three themes dedicated to this launch in China: Design-allure, vehicle functionality and technology and a unique driving experience.
A launch schedule in line with its ambitions: One 508 in three to be sold in China
On the 10th of July 2011, the second phase of the launch will take place with a dealer and press convention, to be held in Hangzhou, the primary venue for the 508 launch in China. From this date onward each Peugeot point of sales will have at least one 508 in their showroom and vehicles available for customer test drives.
As of August 10th 2011 the first vehicles will be delivered to customers, this date was specifically chosen from the Chinese lunar calendar in order to combine all the best conditions possible for a successful 508 launch.
Manufactured in Wuhan, in Hubei province, at a leading edge factory complex
The Peugeot 508 China is manufactured at factory NÂ°2 in Wuhan, under the joint venture agreement between PSA Peugeot CitroÃ«n and DFM (Dong Feng Motors). The 508 production volumes for the Chinese market, in a full calendar year, will be 65,000 units annually with a worldwide production of 200,000 units per year. Furthermore, one 508 in three produced and one sedan in two will be manufactured and sold on the Chinese market, which has become the world's largest automobile market.